Membership organisations are reaching new levels of professionalism as they strive to create cradle-to-grave loyalty and convert casual samplers of the organisation’s product into paid-up, active members.

Driving down administrative overhead through the use of self-service web portals and e-mail marketing, the focus is shifting to actively marketing to all stakeholders - maximising retention, new member acquisition through member-get-member referrals and increasing sales of premium packages and corporate arrangements.

Enhanced visibility of the membership base allows targeted cross-promotional activities to increase the benefit to sponsors and the resulting value of sponsorship packages.

Real-time analysis of all captured data allows managers and marketers to gain new insight into their stakeholders.

StayinFront CRM for membership organisations supports cutting-edge initiatives and also provides specific functionality for sporting associations and clubs