Better Rep Performance.  Better Targeting.  Better Reporting. 

As pharmaceutical companies of all sizes look for ways to do more with less reps - or get more value from existing field resources - StayinFront Web Detailing delivers two key sales force effectiveness drivers:  rep best practice and improved targeting.

StayinFront Web Detailing is a simple to use, low cost web-based service that gives pharmaceutical companies the ability to quickly and easily maximize and measure the performance of their field reps - without the cost and complexity of installing a standalone field force automation system.

Field Reps can Perform at Best Practice

StayinFront Web Detailing gives reps the tools they need to capture, manage and leverage rich information to improve targeting and performance, so your field force can achieve better results in less time.

Reps can enter their calls for the day in minutes and see at a glance all their appointments for the day, a week, or track their performance by product against targets.

The Web Detailing Dashboard puts valuable information at reps’ fingertips so they can work with maximum efficiency and effectiveness.

They can manage appointments in the calendar, instantly see a list of prescribers available by day, quickly find contact details, check notes on previous contacts or follow up required, track their sales performance by product, or view an analysis of their call plan.

Better Performance Reporting for Managers

The extensive reporting in StayinFront Web Detailing provides valuable tools for managers to monitor, measure and analyze their field force performance to drive improved sales force effectiveness. 

Managers can measure each rep’s performance and benchmark it against best practice using Web Detailing’s powerful, easy to use Windows Smart Client interface.

A full Analytics suite with rich functionality gives managers the ability to keep track of their reps’ activities and contacts and generate reports on performance and coverage by reach and frequency. 

Detailed performance reports mean managers can identify who is not performing at the right level – and take the steps needed to improve performance.

Better Targeting

StayinFront Web Detailing helps pharmaceutical companies ensure their reps call on the right doctor at the right time and with the right frequency through better targeting.

This is achieved by measuring reach and frequency performance against target sets for doctors and other prescribers based on the value they represent using Doctor Ranks.

Reach Higher Value Customers More Often

Using the information provided in Web Detailing’s Doctor Ranks, reps can target higher value doctors and other prescribers with greater frequency than lower value ones - and organizations can allocate their field resources where the doctors are the most valuable for their business.

Doctor Ranks also eliminate the issue of reps visiting doctors they have good relationships with, but who may not represent as much value to the organization as other, possibly more difficult to reach, prescribers.

By ranking an organization’s prescriber targets in groups from most to least valuable, reps get a clearly identified timeframe for the frequency of visit required for each group.  For example, the top 20 percent of prescribers by value may be targeted for visits four times a year, compared to once a year - or not at all - for the bottom 40 percent.

Easy to Use

Web Detailing is a very simple way to get timely and accurate information to improve performance, reporting and targeting.

It is easy for reps to use.  They can enter their calls for the day in minutes, see all their appointments, easily find or update contact details and histories, action lists or view their performance tracking against targets.

A simple Web interface runs fast and effectively on most browsers, hardware and internet connections, so reps can use the service anywhere there is access to the web – from work, home or an internet café – with no special equipment or laptop needed.

Cost Effective, Web-based Solution

There’s no need to purchase software - it’s included in the service – and web-based access means there is no need to buy or install special equipment.

Using the Web Detailing service ends up costing the equivalent of less than US 50 cents per doctor visit recorded.

Full Service Offering from Pharmaceutical Industry Leader

StayinFront provides all the services needed to run the Web Detailing system, including software, and manages the key data that drives the system, including the doctor base and market data.

Our customers benefit from StayinFront’s significant expertise as a recognized leader in the global pharmaceutical customer relationship management (CRM) market, with clients including Roche, Astra Zeneca and GSK. 

For more than 15 years, StayinFront solutions have provided our clients with the ability to leverage customer and market information, leading to enhanced sales, marketing and field force effectiveness and support of key business objectives.

Growing with Your Needs

StayinFront’s Web Detailing offering provides a cost effective, entry level detailing solution to smaller pharmaceutical companies or those who may be reliant on inefficient paper-based systems.

Customers have the peace of mind knowing their Web Detailing system is supported by a proven industry leader who is also able to take them to the next level if they choose to migrate to a more sophisticated CRM system in the future.

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